In 1993 “tipicità”, “typical product” in Italian, was a rarely used term. In a quarter of century world has changed and Tipicità has evolved exponentially, constantly riding the wave to intercept, often as “avant-gardist”, trends, feelings, in one word, perspective!
The territorial identity, strong, cohesive and open to the comparison, that drinks from the full glass of globalization and makes it a sound box and scenery of growth and development, with new promotional format, new markets to discover, new forms of aggregation that create the added value.
From an easy manifestation, “Tipicità” has gradually evolved to a territorial marketing and promotion laboratory, innovative and participatory, capable of catalysing the attention and establishing relationships in the national and international field.
And today, it has become a consolidated “umbrella brand” that declines itself in the varied aspects of Made in Marche of high quality that the world likes, moving from the propulsive centre of food&wine, passing through the attraction of the territory with Tipicità Experience and exalting the “know-how” that distinguishes us, with Art&Genius.
